Williams-Sonoma-owned brand Pottery Barn Kids has unveiled a new home and accessory collection in partnership with The Pokemon Company International. 

The Pokemon & Pottery Barn Kids collection features characters such as Pikachu, Jigglypuff and Eevee across a variety of products, including bedding, backpacks, lunch bags and room decor. 

“With a dedicated global fanbase, Pokemon has captured the hearts of millions,” said Allison Spampanato, senior VP of product development, Pottery Barn Kids. 

“Partnering with such an imaginative brand allows us to create playful, design-forward pieces inspired by beloved Pokemon and crafted with quality to resonate with both kids and parents alike.”

First introduced in 1996, Pokemon has grown into one of the most successful entertainment franchises in the world, with multi-generational appeal. 

“As a cross-generational brand, we’re always looking to develop new products that help Trainers of all ages express their fandom, making premium home retailer Pottery Barn Kids the ideal partner for adding a touch of Pokemon to anyone’s home or back-to-school gear,” Spampanato added. 

The collection can be found online and in Pottery Barn Kids stores, in time for back-to-school shopping.