US bookstore retailer Books-A-Million is partnering with Pop Mart to bring the brand’s popular characters to fans across the country.

Launching in September, the partnership will debut across all Books-A-Million retail locations and online with ongoing availability.

This comes as Pop Mart’s collectible designer toys and pop culture collaborations drive significant sales and interest among consumers globally.

“We’re always looking for ways to delight our customers with products that are both unique and meaningful,” said Kathy Gagliano, executive VP of merchandising at Books-A-Million.

“Pop Mart’s iconic characters connect with our bookstore community because they celebrate creativity, self-expression, and the joy of engaging with characters that inspire us.”

The partnership will see some of Pop Mart’s IPs, including Skullpanda, Molly, Crybaby, Dimoo, and The Monsters, featured in a range of collectible toys, available for purchase to all Books-A-million customers.

“Partnering Pop Mart with Books-A-Million felt like a natural fit,” said Erica Graf, VP of general merchandise.  

“Pop Mart is at the heart of a cultural trend that’s capturing fans everywhere, and bringing the two together allows us to create a destination where fans can immerse themselves in stories, discovery, and the thrill of collecting.”