Craveworthy Brands acquires dessert chain Kinnamons

Kinnamons cinnamon roll
Craveworthy Brands has acquired cinnamon roll concept Kinnamons. (Source: Supplied)

Restaurant company Craveworthy Brands has acquired cinnamon roll concept Kinnamons, marking the second dessert chain in its portfolio.

Founded in 2022, Kinnamons is known for its inventive flavors and locally sourced ingredients. The chain offers handcrafted cinnamon rolls as well as brewed espresso and flavored coffees.

Kinnamons has several locations in Oregon and is planning for future national expansion through franchising across the US.

Following the acquisition, Craveworthy will support the chain’s next chapter of growth through its streamlined playbook of operations, marketing, supply chain management and training.

“We recognize, Kinnamons, as a concept that blends nostalgic and modern tastes, and a founding team that understands brand-building on a genuine level, making it the right addition to our portfolio,” said Gregg Majewski, CEO and founder of Craveworthy Brands.

“Our goal is to introduce Kinnamons to new markets and preserve the artistry that makes it so exceptional,” he added.

Last week, Craveworthy signed a deal to become a managing partner, investor and stakeholder of fast casual restaurant chain Big Chicken.

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