Sports and fitness company Peloton is expanding into Pilates through the acquisition of Skōp, a Pilates startup specialising in reformer-based workouts.
Founded in 2019 by sports medicine specialist and physical therapist Dr Kim Maugeri, Skōp is best known for its connected Pilates reformer, which retails for $7995.
Peloton said the acquisition is primarily aimed at strengthening its technology capabilities rather than expanding its equipment portfolio.
The company plans to integrate Skōp’s pilates expertise into its existing ecosystem, alongside continued investment in research and development and instructor talent.
“Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,” said Peter Stern, Peloton CEO.
“Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long, and happy.”
Terms of the deal were not disclosed.
