At an age when most 12-year-olds are still asking their parents to buy skincare, golfer Stella Dorazio has launched her own beauty brand.

Stellar Beauty Co is a skincare line designed for what she describes as ‘active girls and growing skin’.

The debut range features dermatologist-tested products formulated with “age-appropriate ingredients” and excludes retinoids, parabens, synthetic fragrances, and other active ingredients commonly found in adult skincare.

According to Dorazio, the brand was born out of frustration with the lack of skincare designed specifically for girls her age, despite growing interest in tween beauty.

“Stellar started because I wanted skincare that felt like it was made for girls like me,” she said.

“I wanted products that were fun and easy to use, but also gentle enough for growing skin and designed for all the things I love to do. I hope Stellar helps other girls build confidence through simple, healthy habits and reminds them to always shine as themselves.”

The launch comes as retailers and brands face scrutiny over the marketing of skincare to younger consumers, particularly products formulated with ingredients intended for adults.

Stellar Beauty Co’s debut collection includes a cleanser, moisturizer, face mist, and sunscreen.

“Skincare shouldn’t feel intimidating or be about chasing perfection,” Dorazio added.

“It’s about taking care of yourself, feeling confident, and creating routines that help you feel your best.”