US fashion retailer Pacsun has teamed up with McDonald’s to launch a limited-edition apparel and accessories collection as part of the fast food chain’s revival of its McDonaldland universe.

The partnership sees Pacsun become McDonald’s exclusive fashion collaborator for the campaign, which reintroduces the fictional McDonaldland world created in the 1970s. The new PacSun x McDonaldland line is available online and in select PacSun stores across the US.

The product range includes both men’s and women’s apparel, with designs featuring McDonaldland characters such as Grimace and the Hamburglar. Pieces include hoodies, sweat sets, tees, mini shorts, and accessories such as hats, bags, socks, and blankets. Prices range from $10 to $80.

“As the go-to destination for on-trend fashion and collaborations, Pacsun is always looking for ways to bring culture and creativity to our community with unique brand partners,” said Richard Cox, chief merchandising officer at Pacsun. 

“This collaboration with McDonald’s allowed us to tap into a shared history of nostalgia and joy, reimagined through a fashion lens. It’s a celebration of core memories, self-expression, and our continued mission to meet people where they are, with collectible designs and cultural storytelling they can wear.”

The move comes as both brands look to strengthen their appeal to younger consumers through lifestyle collaborations that extend beyond their core categories. 

For McDonald’s, this follows a series of recent marketing efforts focused on nostalgia and digital engagement, while Pacsun continues to differentiate itself in the competitive youth fashion market through limited drops and brand partnerships.