Apparel retailer Pacsun is moving into the men’s activewear market with the launch of its ARC collection. 

The 28-piece collection features apparel divided into three areas, as the name implies: Active, Recreation, and Comfort.

The collection, which offers S-XL sizing and ranges in price from $29.95 to $74.95, features short sleeve and cut-off tees, run-and-flight shorts, color-blocked vests, crewnecks, hoodies, slacks, and joggers in various fabrics. The designs are available in several neutral tones, including grey, olive, black, brown, off-white, yellow and blue. 

“The ARC Collection marks a significant milestone for Pacsun as we introduce our first dedicated men’s activewear line and look to fill a gap in the market,” said Richard Cox, VP of men’s merchandising and design at Pacsun. 

“The three unique style categories within the collection are designed to reflect the diverse lifestyles of our consumers. Our goal was to create high-quality, versatile pieces that resonate with their evolving lives while remaining accessible to everyone.” 

In addition, a new ARC commercial highlights young athletes that connect with the Pacsun brand, including NCAA quarterbacks Shedeur Sanders and Carson Beck, basketball star Shareef O’Neal, and US national gymnast Khoi Young.