Old Spice has expanded its line-up of character-themed personal care products with the launch of a limited-edition Superman collection, developed in partnership with DC.
The new Old Spice x Superman Collection introduces a signature scent, Bright Citrus & Cosmos, across a range of items including an aluminium-free deodorant stick, antiperspirant, body spray, body and face wash, and shampoo.
This latest release builds on Old Spice’s ongoing collaboration with DC, which previously featured character-inspired products based on Aquaman (Fresh Ocean & Seastorm) and Batman (Black Cherry & Nightfall).
The Superman x Old Spice range is available at major US retailers, with prices starting at $7.97, subject to variation by retailer.