Old Spice unveils Superman personal care range

Old Spice x Superman range
This latest release builds on Old Spice’s ongoing collaboration with DC. (Source: Supplied)

Old Spice has expanded its line-up of character-themed personal care products with the launch of a limited-edition Superman collection, developed in partnership with DC.

The new Old Spice x Superman Collection introduces a signature scent, Bright Citrus & Cosmos, across a range of items including an aluminium-free deodorant stick, antiperspirant, body spray, body and face wash, and shampoo.

This latest release builds on Old Spice’s ongoing collaboration with DC, which previously featured character-inspired products based on Aquaman (Fresh Ocean & Seastorm) and Batman (Black Cherry & Nightfall).

The Superman x Old Spice range is available at major US retailers, with prices starting at $7.97, subject to variation by retailer.

Recommended By IR

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.