Nike launched a research and development initiative, ‘Air Works’, that pairs outside designers with company mentors to create 3D-printed versions of its Air Max footwear.

The inaugural program will bring eight designers from New York, Los Angeles, London, Mumbai, Paris, Shanghai, and Tokyo to Nike’s Oregon headquarters this May. 

Working in partnership with the 3D-printing company Zellerfeld, the participants will use Nike’s manufacturing tools and archives to develop new shoe designs that represent their respective home cities.

During the program, designers will have access to the Nike Sport Research Lab and the Air Manufacturing Innovation facility to build their prototypes.

Following the workshop, each designer will produce a limited ‘friends and family’ run of their specific 3D-printed shoe, which will be released within their local communities over the next year, culminating in the company’s annual ‘Air Max Day’.

“Air Works is about celebrating the cultural impact of Air Max and inviting a core group of global creatives to imagine what its future could look like,” said Andy Caine, VP, creative director, Nike Sportswear. 

“It’s also a chance to deliver a deep dive in Air Max history, innovation and inspiration, and to unite outside perspectives with Nike-only tools, talent and capabilities to redefine what Air Max means to this generation.”