Texan menswear brand Mizzen+Main is expanding its retail footprint in Scottsdale, Houston and San Antonio, opening up to 10 stores by the end of this year with more coming next year.

The new stores will be located at San Antonio’s La Cantera (Texas), Rice Village (Houston), and Kierland Commons (Scottsdale, Ariz). 

Ryan Kent, CEO and president of Mizzen+Main, told WWD that the brand is aiming to expand into the Midwest and the West Coast. 

Mizzen+Main retail sites strive to deliver the brand’s communal aspect by stimulating discovery and encouraging engagement through a series of touchpoints, in collaboration with the Bergemeyer architecture firm. 

“You can’t overemphasize the value of experiencing a brand in real life,” said Bethany Muths, CMO of Mizzen+Main. 

“Walking into any of our retail locations lets customers get to know Mizzen+Main for themselves, and we want that experience to be readily available for every man, everywhere.”

Mizzen+Main items can also be found at Nordstrom, Dillard’s, Van Maur, as well as 200 men’s stores and 350 green grass golf shops. 

Mizzen+Main was founded in 2012 and is well known for its The Best Damn Dress Shirt. The company offers a variety of men’s clothing, including trousers, outerwear and golf apparel.