Jewelry brand Marli has opened a flagship on Madison Avenue in New York, its second Manhattan location, as it grows its global retail network to 16 stores.

Spanning 245sqm, the boutique features Indiana limestone sourced from the same quarries used for landmarks such as the Empire State Building and Rockefeller Center, accented by Marli’s signature teal color.

“The flagship is more than a boutique; it’s an embodiment of the Marli spirit, a space where design, emotion, and individuality come together to create meaningful experiences,” said founder and creative director Maral Artinian.

The store showcases Marli’s Jewelry collections, including Cleo, Avenues, Tip-Top, and Empire, along with its recently launched timepieces.

Artinian said they worked with architectural firm Aranda\Lasch on the project, continuing a design language first introduced across the brand’s boutiques in Geneva, Dubai, Riyadh, London, and Hudson Yards in New York.

The Madison Avenue store also introduces a redesigned version of the brand’s ‘M Lounge’, reimagined as a studio-inspired environment with full-length mirrors and open display areas.

A private second-floor ‘Marli Club’ offers a more exclusive setting for clients, featuring custom furniture created in collaboration with New York-based designer Djivan Schapira.

“We can’t wait to welcome everyone to the Marli universe on Madison Avenue, in the city that inspired it all,” Artinian added.

• Further reading: Jollibee expands in New York with third Manhattan location.