Polish luxury fashion label Magda Butrym will open its first New York flagship in early September.

The opening follows a three-month pop-up on Wooster Street last year, which CEO Jakub Czarnota said performed commercially well.

He added that the US is now the brand’s largest direct-to-consumer market, making NYC the natural choice for its next permanent store.

Designed by Stockholm-based studio Stamuli, the three-level 4300sqft boutique incorporates references to Polish craftsmanship and the brand’s signature rose motif.

The interior also features artworks and vintage furnishings sourced from Eastern Europe.

“The boutique is a way of bringing my Slavic world into New York, not in a folkloric way, but through emotion, craft, texture, and atmosphere,” founder Magda Butrym said.

“I wanted it to feel intimate and layered, like a private place where every detail carries a little memory.”

Looking ahead, Czarnota said the brand is exploring further retail opportunities in Miami, Los Angeles, and Texas. 

Established in 2014 in Warsaw, Poland, Magda Butrym is a luxury women’s ready-to-wear, footwear, and accessories fashion house. The brand is known for combining modern tailoring and contemporary silhouettes with traditional Polish craftsmanship.

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