Maximilian Bittner, founder and former CEO of Lazada Group, Southeast Asia’s leading e-commerce company, has been named the new CEO of global luxury resale site Vestiaire Collective.

Vestiaire said that Bittner was chosen for his compelling professional career and experience in international e-commerce, which he will capitalise on to build Vestiaire Collective’s growth and international expansion. Vestiaire recently switched on the selling function for its marketplace in Australia.Bittner will succeed Vestiaire co-founder Sébastien Fabre from January 1, 2019. Fabre will remain a director of the company and will continue to play a key role in defining Vestiaire Collective’s strategy, according to a media statement.

Bittner was CEO of Lazada until March 2018. Launched in 2012, the company is present in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam and offers exposure and market access to over 155,000 merchants, 3,000 brands and 300 million SKUs and reaches over 560 million potential customers in the region.

Alibaba Group acquired majority ownership of Lazada Group over 2016 and 2017. The company’s latest valuation was US$3.15 billion.

Fabre noted that Vestiaire has increased its revenue sevenfold over the past four years and is poised to further accelerate sales, following its recent launch in a Asia.

“The time has come to introduce a new structure to take our company to the next level and accelerate its international development, with a focus on Asia, one of our key markets,” he said.

“I’m delighted to hand the reigns to Maximilian Bittner who brings his considerable experience and in-depth knowledge of Asian markets to Vestiaire Collective. As director, I’ll continue to work closely with Maximilian and Vestiaire Collective.”

Bittner said he was delighted to join Vestiaire and is looking forward to seizing the considerable growth opportunities in the pre-owned luxury fashion market, particularly in the US and Asia.

This story first appeared on our sister site Internet Retailing.