Saks launches retail media network for brand partners

(Source: Saks/Facebook)

Luxury e-commerce platform Saks has launched the Saks Media Network program providing brand partners with digital advertising to reach its customer base.

The program allows brands to boost their revenue on through sponsored product ads and on-site display banners, the company said.

It will also expand the potential of the firm’s brand, first-party customer data and strong site traffic, while strengthening relationships with brand partners. 

“With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase,” said Kristin Maa, SVP of growth at Saks. 

“Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalized customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience.”

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