Kontoor Brands has announced that Joseph Alkire will assume an expanded global leadership role, effective immediately.
Alkire will now take on global oversight of the Helly Hansen brand, in addition to his current responsibilities as CFO and global head of operations.
“Joe has been my strategic partner since the early stages of the acquisition, leveraging our collective experience in the outdoor category to shape the role Helly Hansen will play in Kontoor’s next phase of growth,” said Scott Baxter, president, CEO and chairman of the board of directors.
He stressed that no one is better placed to guide the Helly Hansen business forward, as the company focuses on building broad-based momentum and positioning the brand to deliver strong revenue and profit growth over time.
“Under Borre Hegbom’s leadership as SVP and global head of Helly Hansen, the team has built tremendous momentum,” said Alkire.
“I look forward to partnering closely with him and the entire team to ensure the brand has the resources, operational support and strategic focus it needs to accelerate growth and profitability. Together, we are focused on expanding our reach and leadership position in the global outdoor and workwear categories.”
