one elements in retail fixtures and stone-look flooring helped to create a more luxurious feeling to the store.  While Kjus stores elsewhere in the world typically use wood, the 5 Star team thought wood would not achieve a futuristic feeling in this location as it is considered something of a classic material.  “However, using wood on a smaller-scale helps to draw a connection to the Switzerland-born brand. We used a wooden background for some of the high-rack equipment, as well as wooden tables, which help to create some warmth in an otherwise cool space.” Another important element of the Kjus China store which communicates luxury is to ensure there is enough empty space in the store, without displaying too many SKUs.” Special lighting effects and technological advancements are used to explain product features, key products and collections.