Kim Kardashian is closing her skincare label Skkn by Kim, just over three years after its debut, as part of a wider consolidation strategy.

Industry reports suggest the company will launch Skims Beauty next year, combining its fashion and beauty businesses under one brand.

Skims is currently valued at $4 billion and has grown beyond shapewear into loungewear, swimwear, menswear and physical retail stores.

In March, Skims acquired Kardashian’s majority stake and Coty’s 20 per cent holding in Skkn by Kim.

Coty booked a $71.1 million loss on the sale, following its $200 million investment in Kardashian’s earlier brand, KKW Beauty, which was rebranded as Skkn in 2022.

“With deep gratitude, we share that Skkn by Kim will be winding down operations,” said the company. 

“While this chapter is coming to a close, the commitment to innovation, self-care and skin confidence that Skkn embodied will live on in new and exciting ways.”