Khloé Kardashian has launched her fragrance line at Sephora across the US and Canada, in collaboration with the beauty brand incubator Luxe Brands.

This expansion marks the collection’s physical store debut at 1300 Sephora locations in the US and Sephora at Kohl’s. 

The partnership with Sephora establishes a foundation for further international growth, targeting additional beauty markets in Mexico, Brazil, India, and key markets across Asia.

As part of this distribution agreement, Sephora will serve as the exclusive Canadian retailer for Khloé’s luxury fragrance portfolio, including XO Khloé, Almost Always, and the newly released XO Blue.

To support the retail launch, the company released a comprehensive marketing campaign, featuring paid digital advertising, out-of-home promotions, and media partnerships, including promotional integrations linked to Hulu’s ‘The Kardashians’.

This collaboration adds to Luxe’s impressive portfolio, which offers fragrances from Ariana Grande, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors related to the Hummer brand.

The fragrance collection is available for sale at Sephora’s physical stores and online.

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