Revolve Group has promoted Kendall Jenner to global creative director of Fwrd, effective immediately.
The appointment builds on the pair’s partnership, which began in 2017, with Jenner serving as creative director of the luxury retailer since 2021.
Raissa Gerona, president of brand and partnerships at Revolve Group, said Jenner has played a key role in shaping Fwrd’s fashion positioning through curated product edits, emerging designer discovery, and brand storytelling.
“As we continue to evolve both Fwrd and Revolve Los Angeles, expanding our partnership with Kendall felt like a natural next step,” Gerona said.
“She has an unmatched ability to connect with consumers through fashion, and we’re excited to continue building on everything we’ve created together.”
As global creative director, Jenner will continue to lead Fwrd’s creative direction across brand curation, monthly trend edits, and major marketing initiatives.
Her role will also expand beyond Fwrd. Jenner has been named a Revolve Los Angeles ambassador, where she will front key campaigns, appear at major brand events, and collaborate on future collections and marketing initiatives.
“Over the past five years, we’ve built something that feels authentic to who I am and how I approach fashion,” Jenner said.
“I love discovering new designers, curating pieces I genuinely wear, and helping shape the creative vision behind Fwrd. I’m looking forward to bringing that same energy to Revolve Los Angeles and continuing to create inspiring fashion moments together.”
