North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is preparing to launch her own fashion and jewellery brand, Nor11.
Kardashian has filed three trademark applications for the brand covering a wide range of product categories.
These include clothing and accessories such as dresses, footwear, hats, and stockings; jewellery and watches including bracelets, necklaces, earrings, and rings; and bags including handbags, wallets, and cosmetic cases.
Nor11 seems to stem from a combination of North’s name, along with the age at which she first came up with the line.
“I have pictures of her when we’re in first grade, pre-K, where she’d come with like a fake septum ring, and she has her green braids, and she has pink braids,” Kardashian said in a podcast with her sister Chloe.
“Like she really is who she is and always has been that girl. And so, like, I nurture her.”
Records show the trademark applications were filed by KimYe’s Kid Inc, which was incorporated in California in 2023. Named after both parents, only Kim Kardashian is listed in the state records for the venture.
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