Authentic Brands Group’s Juicy Couture has partnered with Centric Brands to launch a new line of cosmetics and personal care products.
The expansion includes cruelty-free haircare, bath, nail, and makeup lines. The launch builds on Juicy Couture’s longstanding connection to beauty and follows the brand’s continued success in fragrance, which has remained a consistent best seller in the global market for nearly two decades.
“Our shared passion for excellence and creativity will bring consumers a fresh and diverse selection of beauty and bath products that reflect the latest trends in the industry,” said Alex Fogelson, division head of beauty, Centric Brands.
The new range will be developed, manufactured, and distributed by Centric Brands, building on the company’s growing beauty division.
The collection is available at select retailers and online in the US and Canada.
Last year, Centric Brands expanded its portfolio through a long-term partnership with home care brand Preston Lane and secured a global licensing agreement for the Lionel Messi brand.