Preston Lane has entered a long-term strategic partnership with Centric Brands to help expand the home care brand.

Preston Lane’s products include all-purpose cleaners, dish soaps, hand washes and hand creams, and scented candles. It plans to add home accessories and gifts to its range early next year, followed by pet products.

“We’ll do the sourcing and the logistics and it’s going to be all housed in our showroom,” said Jarrod Kahn, Centric president of accessories.

Preston Lane founders Preston Konrad and Lisa Manice expressed optimism in the partnership, which they expect will enable the brand to expand it reach.

The brand is set to open a pop-up at Hudson Yards in New York, operating it for two months starting on Black Friday.

“Given the amazing kind of footfall they get over the holidays and the type of retailers that we are sitting alongside, we’re really excited to introduce ourselves brick-and-mortar there,” said Konrad.

He added that Preston Lane is also set to launch on Amazon soon.

“This partnership with Centric is exciting because it is that creativity from our side — the brand, the storytelling, the founder story, the journey — and then this incredible capability engine that Centric has,” said Konrad.