Johnnie-O launches first women’s collection

(Source: Supplied)

Apparel brand Johnnie-O has launched its first capsule collection for women exclusively on its website and select stores.

The collection includes sweaters, pants, shorts, dresses, tank tops, t-shirts, and matching sets designed for the transition from winter to spring.

“With this collection, we will offer women the same quality, attention to detail, and superior fit that they have come to expect from our men’s and boy’s lines,” Johnnie-O CEO John Collins.

“Men have applauded us for this offering for years, and so we saw an opportunity to pull the Tweener Button into the women’s collection with our Anya dress and the Natalia and Jess button-down shirts so women can have the ability to customize the neckline to their liking,” product design and visual merchandising manager Emily Carstens said.

The women’s clothing pieces range from $58 to $258.

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