JCPenney ramps up battle for back to school dollar

(Source: Supplied)

JCPenney has launched its lineup of back-to-school deals and events, aiming to offer customers affordable fashion and a “rewarding shopping experience”. 

The department store chain offers nearly 1500 fashion products for kids under $10 and a members-only savings season event that guarantees at least $100 in value and discounts. 

In addition, families can save more for back-to-school with more than 7000 items under $20 and 2500 items under $10 for the entire family, as well as uniforms starting at $5 and national brand activewear for children starting at $12.

“With JCPenney Rewards, families have an opportunity to get more, earn more and save more in 2024,” said Michelle Wlazlo, chief merchandising and supply chain officer at JCPenney. 

“No matter what they’re shopping for, we want customers to find value across the store with great pricing and rewards, including offers like complimentary portraits, new collections and weekly discounts.”

JCPenney will also offer a tax-free holiday where customers can purchase back-to-school products such as apparel, shoes, backpacks, lunch boxes, and small electronics for less than $100. 

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