“It is only the beginning of our transformation”: Toys ‘R’ Us Asia’s CEO Leo Tsoi

Toys ‘R’ Us Asia is shifting away from traditional retail formats, introducing a series of innovative concept stores across Asia, as it seeks to tap into the lucrative ‘kidult’ segment. Kidults are adults who purchase toys and collectibles.  “We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail.  “Fundamentally, we are shifting our product innovation and assortment to meet t

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