nnovation store. Image: Tom D Morgan “When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” says Heidi O’Neill, president of consumer and marketplace.  “The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.” Walls of Nike footwear on display at the new Paris store. Image: Tom D Morgan Known as House of Innovation 002, the 2400sqm space pays tribute to the 1928 design of the building with modular store layouts that are regularly updated.Inside the Nike House of Innovation store. Photography by Tom D Morgan – www.tomdmorgan.com High ceilings and wide open spaces emphasise the expansiveness of the store, while a black and white colour scheme allow the brand’s designs to stand out.   Customers are encouraged to try before they buy. Mission Control at Nike’s store entry. Image: Tom D Morgan A wall-to-wall installation at the store entrance, known as Mission Control, connects shoppers to the sporting community beyond the store, with exclusive member benefits and the latest activations at the innovation centres in New York and Shanghai. A display board similar to an airport arrivals board adding to the international feel.  The Kid Pod encourages young ones to have fun and get active. Image: Tom D Morgan The store features the Kids Pod, which offers interactive gaming experiences to encourage movement, a bra fitting service based on machine learning and advanced algorithms, and a suite of Nike App Services in-store including Buy Online, Reserve in Store, Nike Scan to Learn, Nike Scan to Try and Nike Shop the Look. A customisation station at the store. Image: Tom D Morgan An enhanced sustainable design uses more than 85,000 kilos of sustainable material in the design and display fixtures while clean wind power acts as a green energy source for the store.  Personalisation is key. Image: Tom D Morgan Digital experiences at the Nike House of Innovation. Image: Tom D Morgan Customers are encouraged to try before they buy. Image: Tom D Morgan A major focus for the store is offering females innovative product. Image: Tom D Morgan