India’s Sawai Fragrance to launch Eze perfume into the US

(Source: Supplied)

Sawai Fragrance’s Eze Perfumes is expanding into the US with its products now available in more than 400 Fragrance Outlet stores and 100 Top Brands’ duty free stores in South America.

“With Eze Perfumes’ expansion into the US market, we are not just introducing fragrances; we are sharing a piece of India’s aromatic heritage with the world,” said Purvi Jain Bafna, CEO of Sawai Fragrances USA.

“Our vision is to establish India as a leading fragrance hub globally, and entering the US market is a significant step towards achieving that goal. We are excited to bring the essence of Indian perfumery to discerning consumers worldwide.”

With the expansion, the Indian fragrance company has unveiled eight fragrances – Eze Nomad, Eze Surge and Eze Elation for men; Eze Joy, Eze Flow and Eze Awe for women; and Eze Vibe and Eze ID for unisex.

The company has also expanded its presence into other markets, including Panama, Puerto Rico and Mexico.

“As staunch supporters of the Made in India initiative, we are thrilled to introduce our authentic home-grown fragrances to a global audience,” said Kanishka Jain, director at Incredible Indriya.

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