How Home Depot built the fourth largest retail media network in the US

The retail media industry is growing at a rate that businesses are struggling to keep up with. According to market research company eMarketer, US retail media ad spend will reach $45.15 billion this year, an almost 20 per cent increase compared to 2022. By 2027, it is predicted that retail media ad spend will account for more than a quarter of all US digital ad spend, reaching $106.12 billion.  In such a rapidly expanding market, it’s important to take a look at which companies are taking the

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