How Hoka stands out in a hypercompetitive sneaker market

Hoka, the sneaker brand on many a retailer’s mind and many a consumer’s sole, was founded in the French Alps in 2009 by athletes Jean-Luc Diard and Nicolas Mermoud. Diard and Mermoud set out to launch a shoe brand that would win over hardcore marathoners and they have since seen their company become popular with competitive runners and everyday consumers alike.  According to the fourth quarter fiscal report released by Deckers Brands, Hoka’s parent company, the brand’s net sales gre

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