How Bassike’s new flagship brings the brand full circle

It’s been a year of reflection for Australian luxury womenswear brand Bassike, which has revisited how it operates in the last few months, from the way collections are designed and released to how it delivers products to customers. “Our existing focus on the digital space allowed us to pivot our retail energy to e-commerce. Our local supply chain positioned us well to cope with the disruption, giving us the flexibility to make ongoing adjustments and to respond quickly to product demands,”

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now