Saks on Amazon: Luxury department store joins mainstream marketplace

Luxury bags falling under an umbrella parachute
Saks and Amazon also introduced digital window displays inspired by the Saks Fifth Avenue flagship. (Source: Supplied)

Saks Fifth Avenue is joining Amazon’s marketplace with the launch of Saks on Amazon, offering a curated selection of luxury merchandise.

The new storefront includes women’s and men’s ready-to-wear, beauty products, shoes, handbags and accessories from high-end brands.

Brands available include Dolce & Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, and La Prairie, with more set to join in the coming months.

Emily Essner, president and chief consumer officer at Saks Global, said the collaboration strengthens the company’s position in luxury retail.

“This collaboration underscores Saks Fifth Avenue’s reputation as a leader in luxury curation and our commitment to reinventing luxury shopping for an unmistakably personal experience,” Essner said.

Saks and Amazon also introduced digital window displays inspired by the Saks Fifth Avenue flagship in New York. These displays will enable customers to browse visually and add items directly from the showcase to their cart.

Jenny Freshwater, VP of Amazon fashion, fitness and creators, said the partnership reflects the Amazon’s focus on expanding its premium offerings.

“We know that Amazon customers are eager to shop these brands” she added.

Last year, Amazon launched a low-price storefront to compete with Chinese marketplaces.

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