“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

BA&SH CEO Pierre Arnaud Grenade at the brand’s latest store opening in Hong Kong. Supplied
French womenswear brand BA&SH recently re-opened its Asia flagship shop in Hong Kong’s IFC mall. In an exclusive interview with Inside Retail, global CEO Pierre Arnaud Grenade discussed the brand’s expansion plans. “Our philosophy is to offer the ideal wardrobe that empowers women in their important life moments with joy, confidence and energy,” he told Inside Retail. Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different

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