Haus Labs by Lady Gaga expands into Europe with Sephora

(Source: Haus Labs by Lady Gaga)

Science-driven clean artistry beauty brand, Haus Labs by Lady Gaga, is expanding into 12 European countries through an exclusive partnership with Sephora, following its launch in the UK last year.

Haus Labs by Lady Gaga’s assortment of 125 products will be available in Sephora physical and online stores in France, Italy, Spain, Portugal, Sweden, Denmark, and Germany, and online only in Switzerland, Greece, Romania, Poland and the Czech Republic. 

“Europe is a critical milestone for Haus Labs by Lady Gaga,” said Ben Jones, CEO of Haus Labs. “With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world.”

As part of the launch, the brand’s founder Lady Gaga and global content creator Nikkie Tutorials will collaborate with Sephora Europe for a digital-first Sephora Live. 

Founded in 2019, Haus Labs by Lady Gaga is currently available in 15 countries. 

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