HanesBrands has reported “stronger-than-expected” first-quarter results, fueled by margin improvements and cost efficiencies, as well as reaffirmed its full-year outlook, which incorporates anticipated US tariff impacts.

For the quarter ended March 29, net sales rose 2.1 per cent year-over-year to $760 million, holding steady on an organic constant-currency basis, with solid performance in basics, activewear, and new product lines.

Domestic net sales dipped slightly, impacted by continued softness in the intimate apparel segment, while international sales rose 4 per cent on a constant currency basis, led by growth in Asia and Australia.   

“We’re confident we can fully mitigate the cost headwinds as we have many levers to pull, including further cost reductions and pricing actions,” said CEO Steve Bratspies. 

“We’re also actively pursuing new revenue opportunities, which we believe we’re in an advantageous position to capture given our western hemisphere supply chain speed and capabilities matched with our strong retailer relationships.”

The company is leaning into category innovation, SKU discipline, and inventory lifecycle management to support back-to-school and holiday programs, while continuing to invest in brand-building and in-stock performance with key retail partners. 

HanesBrands expects second-quarter net sales of approximately $970 million.