G’day USA: What’s driving the wave of Aussie brands taking on American retail

Source: Status Anxiety
Silk Laundry and Status Anxiety are just a few of the Australian retailers that have launched brick-and-mortar stores in the US this year.   They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. Any brand entering the hyper-competitive US retail market has its work cut out for it, especially t

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