WHP Global-owned apparel brand G-Star has inked a long-term licensing arrangement with FFI Global to extend its product offering to the children’s apparel sector.
This collaboration will use FFI Global’s expertise and broad market reach to launch a new range of children’s clothes under the G-Star brand, which comprises jeans, t-shirts, jackets, and accessories.
According to the firm, the emphasis will be on making items that are not only fashionable and durable but also comfortable for active children.
The kids’ lines will feature sustainable materials such as organic cotton and recycled fabrics, keeping up with rising customer demand for responsible fashion.
“This strategic partnership allows us to tap into one of the fastest-growing demographics and offer high-quality, fashionable solutions to the next generation of consumers,” said Lynn Flynn, EVP fashion vertical at WHP Global.
The new G-Star kids’ collection will be released early next year and available in Europe, Australia, South Africa, Canada, and the US.
