HanesBrands has entered into a strategic multi-year licence arrangement with G-III Apparel Group for the design, production, and distribution of outerwear for the Champion and C9 Champion brands in North America.
Vanessa LeFebvre, president of global activewear at HanesBrands, says the partnership creates a “significant opportunity” to leverage G-III’s expertise in the outerwear category and its diverse distribution network, allowing Hanes to expand its offerings and support the brand’s lifestyle proposition.
“G-III’s proven track record in category expansion and its best-in-class global infrastructure will enable us to reach a wider consumer base who already are, or will soon become, loyal to the Champion brand for generations,” LeFebvre said.
“Champion is an inspirational lifestyle brand born from sport with a vision to be defined not by what we make, but by what we do.”
Champion has supplied a broad line of creative athletic clothes for men and women since 1919, including activewear, sweatpants, tees, sports bras, team uniforms, footwear and accessories. C9 Champion is sportswear designed for customers who appreciate performance, innovation, style, and value.
G-III Apparel Group designs, manufactures and distributes more than 30 licensed and proprietary brands, the largest of which are DKNY, Donna Karan, Calvin Klein, Tommy Hilfiger and Karl Lagerfeld Paris.
