From padel to pickleball: How retailers are acing the latest sports craze

Source: Unsplash
Chances are you’ve heard of padel and pickleball. Combining aspects of tennis, squash and badminton, they are some of the hottest new racket-sport mashups taking the world by storm, and sales for their equipment and apparel are booming. Sports retailer Decathlon has reported strong demand for padel rackets, balls and accessories, and recently, it has seen a huge increase in interest for the less established pickleball, which has led it to develop its own paddles. Decathlon’s commercial d

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now