From drab to trendy, 7-Eleven strives for relevance

In Thailand, if you want to convey to someone in the countryside something meaningful about the size and importance of a small town, one of the handiest indicators is whether the place has a 7-Eleven or not. If it has one, then it has come of age, outgrowing the scruffy little mom-and-pop stores that still hang on in rural towns. To millions of Thais outside the big cities, 7-Eleven isn’t a convenience store, it’s glam: having one is a symbol of prosperity, and getting one for the

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