Victoria’s Secret is stepping beyond lingerie and personal beauty with the launch of a home fragrance collection, marking its latest effort to diversify its product portfolio. 

The new range features nine scents offered in candles, diffuser reeds, room sprays, and liquid hand soaps. 

Prices range from $19.95 to $185, with gift sets and premium options available. The collection is currently available online and in select stores across California, Florida, and New York.

Describing the expansion as “a natural next step”, Victoria’s Secret said the launch is part of a broader strategy to deepen consumer engagement and grow its presence in beauty and home categories.

CEO Hillary Super said the company is prioritizing investment in segments with longer-term growth potential than intimates alone.

The launch follows Victoria’s Secret’s latest Q2 earnings results for FY25, in which the company reported net sales of $1.459 billion, reflecting the continued importance of category diversification in driving revenue.