One of the world’s largest licensed sports brands, the US Polo Assn, has brought in former Abercrombie and Fitch boss David Swetman as its new global design lead.

Taking over the men’s and boys’ ranges, Swetman joins as the brand looks to continue its global expansion. He brings around 20 years of menswear experience. 

“As we continue to expand around the world, we remain committed to investing in exceptional talent that can elevate our product offerings, strengthen our global design capabilities, and shape the future of our men’s and boys’ businesses around the world,” said J Michael Prince, president and CEO of USPA Global, the owner of the US Polo Assn.

“David’s experience translating consumer insights into building successful global collections and contributing to one of the industry’s most notable brand transformations makes him an outstanding addition to our team as we execute our elevated brand plan and goal of $4 billion in global retail sales.”

Prince called Swetman’s appointment “another major step” in the brand’s ongoing evolution. On his arrival, Swetman said that he is joining a label undergoing “exceptional global growth and momentum”.

“The brand’s authentic heritage in the sport of polo, combined with its expanding global footprint and strong foundation for future growth, presents a tremendous opportunity to further elevate the men’s and boys’ businesses across our global markets as we continue to engage the next generation of consumers,” he added.