A flagship Razer store in Las Vegas is set to open next month’s, the gaming brand’s largest outlet anywhere in the world and its second in the US after San Francisco.
The 2400sqft Linq Promenade outlet will open to gamers and the general public on September 7 in a location that sees nearly 22 million global visitors annually.
“It was totally natural for us to build our next retail presence in Las Vegas, where so many of our fans would be able to experience and enjoy our entire gaming ecosystem,” said RazerStores global director Christine Cherel. “Together with Caesars Entertainment, we have been scouting for the perfect spot for over a year – and now we have found it, right at the heart of one of the best places for entertainment in the world.”
Dubbed RazerStore LV, the Razer store in Las Vegas will aim to encourage and foster an avid gaming community, with esports and gaming events organised weekly.
“The introduction of Razer to The Linq Promenade will create an immersive destination for gamers at the heart of the Strip,” said Caesars Entertainment’s senior VP of attractions, retail and leasing, Shaun Swanger. “With the addition of Razer, The Linq Promenade and Las Vegas continue to thrive as the global epicenter of tourism, technology and entertainment.”
The new two-level brand gallery and retail store features a massive 16-HD-panel-display wall broadcasting interactive live streams and tournaments in full surround sound to onlookers inside and outside.
PC gamers can set new records playing blockbuster titles on Razer Blade gaming laptops, while console gamers can compete head-to-head in fighting games on Panthera Evo arcade sticks or Wolverine controllers. Mobile gamers can also compete on the 120-Hz display-powered Razer Phone 2.
Razer, which is co-headquartered between San Francisco and Singapore, opened its first US RazerStore at the Westfield Mall in Downtown San Francisco in May 2016. Two more stores are located in Hong Kong and Taiwan.