Favorite Daughter taps Caleres to develop first footwear range

Favorite Daughter’s founders will work with Caleres’ officer to develop the collection’s concept.   (Source: Jenny Gage and Tom Betterman)

Favorite Daughter, a digital-first fashion label and a joint venture of Centric Brands, will release its first shoe collection in May after partnering with Dr Scholl’s, one of Caleres’ portfolio of brands.  

“We chose a partner in Caleres that has the expertise in design, scale, and global reach to bring our vision to life and to continue to drive growth,” said Jason Rabin, CEO of Centric Brands.

Erin and Sarah Foster, the founders of Favourite Daughter, will work alongside Caleres SVP and chief design and product officer Natelle Baddeley to develop the shoe line’s capsule concept.  

“This partnership illustrates that we have become the chosen partner for another leading, contemporary fashion brand and game-changing entrepreneurs,” said Jay Schmidt, president and CEO of Caleres.

The capsule collection features cushioned, athletic-feeling loafers, quilted sneakers, ballet flats, leather heels, and boots. It will be available on the brand’s website, in physical stores, and in selected department stores.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.