The first co-branded location featuring Bed Bath & Beyond and The Container Store has opened in Fort Worth, Texas.
The new store concept combines The Container Store’s organizing solutions, design services and expertise with Bed Bath & Beyond’s home essentials, creating a more complete and convenient home destination.
Customers will be able to shop by room, ranging from core departments of The Container Store like kitchen, bath and closet with small appliances and textiles to Bed Bath & Beyond’s products like dining, bedding and curtains.
The store also reintroduces several elements of Bed Bath & Beyond, including the iconic towel wall and curated bed displays, offering a modern take on a familiar shopping experience.
“This is an exciting step forward as we continue bringing our Everything Home vision to life,” said Amy Sullivan, president of Bed Bath & Beyond Inc.
“By bringing together the strengths of these two iconic brands, we’re creating a more connected shopping experience that combines inspiration, organization, solutions and value for customers across every room in the home.”
Bed Bath & Beyond announced the acquisition of The Container Store for approximately $150 million last month.
As part of the integration, Bed Bath & Beyond products will roll out in a phased approach across The Container Store’s 98 locations nationwide and on its e-commerce site in the coming months.
Over time, the company expects to operate more than 300 stores across multiple formats, including co-branded stores, neighborhood formats, Bed Bath & Beyond Seasonal Living, and BuyBuy Baby locations.
According to the company, the co-branded format is designed to pair the strengths of both brands while leveraging shared operations, technology and customer insights across the broader Bed Bath & Beyond ecosystem.
Bed Bath & Beyond recently reported its first revenue growth in 19 quarters. The company’s net revenue rose 6.9 per cent to $248 million during the quarter ended March 31.
The bottom line also strengthened during the quarter, with adjusted EBITDA improving by $5 million and net loss narrowing by $24 million.
