Do consumers really shop their values? Here’s what the data says, and why

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Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. However, ongoing cost-of-living pressures remain a significant barrier to translating these values into action. A recent report by Baptist World Aid, based on responses from over 1000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices. According to the report, about 70 per cent of respond

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