Chanel repurposes historic Brooklyn diner into perfume pop up

Luxury fashion house Chanel is opening a Brooklyn diner – part of a pop-up event to promote the brand’s newest fragrance collection.

The Lucky Chance Diner, located in Williamsburg at 225 Wythe Avenue, will open from September 8 to 10.

The Brooklyn location is inspired by The Chance Eau Fraiche Eau de Parfum (Chance) and features pastel pink and green as the main colour tones.

The inside will maintain the same colour scheme, with a central countertop and bar filled with brand-name white and pink coffee mugs and perfume bottles. The bar’s countertop will feature spots of mint green and pink, mimicking an old-fashioned diner counter.

Customers will be served with complimentary beverages and refreshments while exploring the brand’s newest perfume range. 

  • Images via Dezeen.com

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