Chanel acquires 188-year-old shirtmaker Charvet

Charvet
The Colban family will remain involved during the ownership transition. (Source: LinkedIn)

Chanel has acquired French shirtmaker Charvet, bringing one of the world’s oldest bespoke shirtmakers into its portfolio. Financial terms of the deal were not disclosed.

Founded in 1838 by Joseph-Christophe Charvet, the Paris-based label is widely regarded as the world’s first dedicated shirtmaker. The acquisition ends 188 years of independent ownership and includes Charvet’s headquarters and boutique on Place Vendôme in Paris.

Chanel said the acquisition is intended to preserve Charvet’s craftsmanship and heritage while allowing it to continue operating independently.

“We have always considered it our responsibility to support, preserve, and perpetuate these rare artisanal skills,” said Bruno Pavlovsky, president of fashion at Chanel.

Pavlovsky also pointed to the growing overlap between the two brands’ customer bases.

“Now we have a name, Chanel, for women, and a name for men, Charvet,” he said.

“Even if Chanel is about women, we see more men coming in. And even if Charvet is mostly about men, we see a lot of women going there to have shirts made. It’s up to the client — everyone is welcome. That’s the beauty and the secret of the approach.”

The companies also share historical ties. Arthur Capel, who played a significant role in the life of founder Gabrielle Chanel, was among Charvet’s clients. At the same time, Chanel herself was known to wear the shirtmaker’s tailored shirts.

Charvet MD Jean-Claude Colban said he and his sister, Anne-Marie Colban, were ‘delighted’ by the new chapter, describing it as consistent with the company’s identity.

The Colban family will remain involved during the ownership transition.

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