Alibaba Group’s Tmall is now distributing the Celine Dion Collection in a new partnership with Canadian handbag, luggage and accessories manufacturer The Bugatti Group.
The partnership will make the popular brand available to Tmall’s 500 million-plus consumers located in Mainland China, Hong Kong, Macau and Taiwan. It is the largest B2C platform in the region.
The Bugatti Group North America CEO Andrew Hattem called the partnership “a big step to the growth of our global distribution” for the celine Dion Collection brand.
He said China will be the largest global market for its flagship brand.
An exclusive leather collection, “Harmonic”, was released to mark the Tmall launch.