What Stanley’s Valentine’s Day sellout says about virality in retail

Source: Stanley Facebook
There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. Lately, the internet and the retail industry alike have been buzzing about Stanley’s ‘Galentine’s Collection’ of 40-ounce tumblers for Target, which was an immediate sell-out. Released on December 31, 2023, the red and pink tumblers quickly sold out onli

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