Brand collabs on steroids: What ‘Emily in Paris’ reveals about marketing today

Since it debuted in October 2020, the hype has continued to build around the Netflix show Emily in Paris.  Produced by Sex and the City executive Darren Star, the show follows Emily Cooper, an American marketing executive played by Lily Collins, who moves from Chicago to Paris to work for luxury marketing company Agence Grateau. But while the plot may pivot around Cooper’s romantic and work misadventures, the character’s over-the-top wardrobe steals the show. And that has created th

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